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Zhou Xiaoguang


song written by Joy Son
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honored in partnership with Her Village Foundation

Zhou Xiaoguang, born in a village in South China, is now known around the world as China’s queen of costume jewellery. She founded Neoglory Jewelery (now a subsidiary of Neoglory Holdings Group Co., Ltd.) in 1995. With her exceptional vision and charisma, she has grown her company into a leading consumer jewellery company and kept it at the forefront of the industry. She has also led the formation of the country’s consumer jewellery industry association and the formulation of the industry standard, promoting the entire industry’s development and transformation. Neoglory Jewelery is not only the No. 1 enterprise in China’s consumer jewellery industry, but also one of the largest fashion jewellery R&D and manufacturing bases in the world.

Zhou has an exceptional entrepreneurial vision. In a little over 20 years, she has taken Neoglory Holdings Group from being a start-up with a registered capital of more than RMB2 million into a private business conglomerate focusing on fashion jewellery and integrating investment, trade, property development and finance with total assets of nearly RMB60 billion. The group’s property development subsidiary went public on the Shenzhen Stock Exchange through a back-door listing in April 2016 with a market capitalization of RMB19.02 billion.

With outstanding business performance, remarkable contribution to her industry, firm commitment to advancing the public good, and excellent and creative performance of her duties as a deputy to the National People’s Congress, Zhou has become a nationally renowned entrepreneur, eminent woman, and one of the representative figures of entrepreneurs in Zhejiang province.